Navigating LATAM’s Lubricants Market with Sustainability and Innovation
Last month, Shamrock’s Senior Trader, Matias Luna, in charge of overseeing the LATAM region, attended the Lubes Em Foco Conference in Brazil. The aim of the conference was to bring together key Brazilian and international blenders and suppliers within the lubricants industry. The primary goals were to enhance networking opportunities and to ensure that participants were up to date with the latest technological advancements and market opportunities. With over 20 years of experience in this industry, Matias was eager to share his insights, foster collaborations, exchange knowledge, and explore new business opportunities with other professionals.
Several major topics were discussed during the event. These included Re-Refined Base Oils (RRBO), which are gaining traction due to their sustainability benefits, and the current economic factors impacting Brazil. There was also significant emphasis on additive technology, crucial for improving lubricant performance and longevity, and discussions on green energies, highlighting the industry’s shift towards more sustainable practices. Shamrock’s focus on re-refined base oils and the use of Flexitank transportation options, areas we have specialized in for many years, aligns perfectly with these trends. The emphasis on RRBO and green energies validated our commitment to sustainability and confirmed that our strategies are in harmony with the industry’s direction.
The impact of exchange rates on imports was another critical topic, reflecting the global nature of the lubricants market and its sensitivity to economic fluctuations. This is an insight we at Shamrock always keep in mind, as we navigate the complexities of international trade and market dynamics.
From a personal perspective, Matias found the discussions on the impact of electric and hybrid vehicles on conventional lubricants particularly pertinent. As the automotive industry evolves towards more environmentally friendly technologies, the demand for traditional lubricants may change. While this is a significant consideration, it is not daunting for Shamrock. We trade raw materials that support traditional trade while simultaneously developing greener solutions in transportation services and materials. This dual approach allows us to evolve with the industry’s push towards more environmentally responsible products.
For Shamrock, the main takeaway is the ongoing electrification of vehicles. While this trend is advancing globally, its impact on the Brazilian market is expected to unfold over several decades. This gradual transition means that while the electrification of vehicles is an important consideration for the future, conventional lubricants will remain relevant in Brazil for the near future. Understanding this dynamic is essential for Shamrock’s strategic planning and market positioning.
Overall, the conference provided valuable insights and reinforced the importance of staying informed and adaptable in a rapidly changing industry landscape and left us feeling confident that we are on the right track with the industry’s environmental responsibility trends. Shamrock benefits immensely from these learnings, ensuring that we remain at the forefront of environmental responsibility trends and continue to lead with innovative and sustainable solutions.
If you have questions or inquiries about Shamrock’s role in this industry or want to learn more about the products we offer in LATAM, feel free to contact Matias Luna, and he will be happy to assist you. Get in touch at matias@shamrockoils.com or +5511912280983
